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The 3 E’s of Cutomer Engagement

Customer engagement is the game changer, keeping the customers engaged assures you of survival in today’s competitive environment. Every organization talks about it but what does it take to get your...

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You Don’t Own Your Brand Anymore, Your Customers Do

Once upon a time there was a brand. It was young, and used to tell stories that were mostly fun and games and laughter. And it did very well. People listened to its tales; they identified with it, told...

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